DC Usability: Should you keep asking the question after you know the answer?

New Blog Post: Should you keep asking the question after you know the answer? http://t.co/idjaY58R #usability #ux #research
Classic usability studies involve a lot of hours to prepare, to conduct the research and to write up a robust report of findings. There is often a recruiting fee for someone to recruit the “right” participants, and participants often get paid, typically $75 to $100. In some cases, to get to the right audiences, travel is involved. Thus classic usability studies are often expensive. Because they are expensive, they don’t happen very regularly.
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