Designing social tools around user interests | Gravity7: Social Interaction Design By Adrian Chan

New post: Designing social tools around user interests #ux #ixd #sxd http://t.co/qsOBgtkS
The key to designing social media well lies in designing it for a user’s social interests. Conventional software addresses the user’s task-oriented needs and objectives. But social media succeed when they engage the user’s social interests.
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