Effect Mapping: A Better Way to Get Really Usable Results Out of IT…

@jonas_blind_hen's presentation on Effect Mapping at #ias11, highly recommended: http://t.co/vnTldL0o #usability #webstrategy #effectmap
Talk given at IA Summit 11 in Denver, Colorado, 2011 See http://2011.iasummit.org/sessions/effect-mapping-a-better-way-to-get-really-usable-results-out-of-it-pr
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