#Usability and Engagement: Success Metrics of #Design – http://ow.ly/6LCk9
In an age where every consumer interaction with a brand is measurable across multiple digital channels, it is important to understand which metrics and measures are valuable to you, based upon your role in a business. It is a common mistake to measure everything, at regular intervals, without an understand of how to make these measurements actionable. Data holds different meaning to different individuals within an organization. It may be used to inform marketing tactics, advertising spending, product development, or user interface design
Link – Trackbacks