Bulletin October/November 2011

Is Information Architecture Dead? by @thomhaller #ux #IA #IxD http://t.co/QVl6pcTQ
A blogger’s assertion that information architecture is dead prompts consideration of the usefulness of the term and the value of the practice. Anecdotes of time wasted reveal the results of poor website design, built with little regard for actual end users. Too often, user feedback and productivity are ignored, undermining the goal of improving performance. Information architects listen to users’ needs, analyze the information environment, make information workable, test results and optimize the function of websites. In the scenarios described, an information architect’s skills could save thousands of hours and dollars. Information architecture is alive and well, and the focus should not be on debating the term and practice but on educating others on its critical importance for organizational productivity.
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