Introducing The 6 + 1 Model For Effective Copywriting (Better Than AIDA!) – Smashing UX Design

New Post: Introducing The 6 + 1 Model For Effective Copywriting (Better Than AIDA!) | http://t.co/DUrEjbFP #UX #Design
AIDA. Attention, interest, desire, action. It’s the classic copywriting formula, studied and used by almost every copywriter on the planet. Well, I’m not a fan. Not because it isn’t accurate, and not because it doesn’t work. If your writing can get attention, grab interest, create desire and prompt action, then you’re doing a lot of things right.
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