Creating Online Ads We Wan’t to Watch — HBS Working Knowledge

Creating Online Ads We Wan't to Watch – Working Knowledge http://t.co/TB25JWpJ #ergonomie
The mere fact that an online video advertisement reaches a viewer’s computer screen does not guarantee that the ad actually reaches the viewer. New experimental research by Thales S. Teixeira looks at how advertisers can effectively capture and keep viewers’ attention by evoking certain emotional responses.
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