Dissertation on implicit memory can apply to UX too. Shared Know Without Thinking: Instinct in UX on UX Magazine. http://t.co/b38Fa0pV
Ever since those first, uncertain steps we took as a child, we have all held an intuitive sense of the basic laws of physics, if only for survival’s sake. When a pencil rolls to the edge of a desk, we listen for it to hit the ground and are surprised if it doesn’t. If you throw a rubber ball, it will bounce. If you toss an egg, it most likely won’t. Parents don’t teach their children these things, they are learned by rote.
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