related article '@amazon relying on brand credibility instead of good #usability' – http://t.co/0PcAGGyb
If ever a retailer could get away with having exceptional cross-selling and up-selling functionality, yet provide a new visitor checkout process and web forms that break many usability rules, Amazon is certainly one of them. On the other hand one of Amazon’s competitors, The Book Depository, certainly appears to focus more on providing better usability throughout the buying journey, especially for new customers.
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