Insight: Who is the star of your product? Do you want… – (37signals)

Should people to think your product is awesome, or should they feel awesome about themselves because they used it?

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This is Signal vs. Noise, a weblog by 37signals about design, business, experience, simplicity, the web, culture, and more. Established 1999 in Chicago. Follow us on Twitter for more information on our products.
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