Review of Lou Rosenfeld’s "Search Analytics for Your Site" | UX Magazine

New review- – A review of Lou Rosenfeld's new book, "Search Analytics for Your Site" #ux
It’s taken a while to arrive, but Lou Rosenfeld’s Search Analytics for Your Site: Conversations with Your Customers was definitely worth the wait. Rosenfeld is an important voice in the information architecture and UX community, considered by many to be a pioneer in the information architecture space after writing the seminal “Polar Bear Book,” Information Architecture for the World Wide Web, with Peter Morville in 2002. While some may brush off Search Analytics for Your Site as just another web analytics how-to guide, it may actually be one of the most important books to hit our community since the “Polar Bear Book.” Search Analytics for Your Site is a must-read for anyone involved with design, content strategy, or even marketing on the Web.

Posted in User experience (UX) | Permalink.

Leave a Reply

Your email address will not be published.