A Literally Cool Water Bottle « The UI Observatory

New on The UI Observatory:
"A Literally Cool Water Bottle"
http://t.co/Ll47g6ZB
#UX #IxD #usability
Outdoor-style water bottles are extremely popular in the US. This specimen from Eddie Bauer has a feature that is very cool, and quite literally so: it has a built-in cooling element, the likes of which you find in camping coolers.
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