Eyetracking & Search Engine Optimization (SEO): Fad, Fact, or Fiction

Eyetracking & SEO: Fad, Fact, Or Fiction?: Do SEO professionals use eyetracking usability studies as a link-juic… http://t.co/vKeGX6bN
Do SEO professionals use eyetracking usability studies as a link-juice fad? Can eyetracking tests yield useful information about Web searchers?
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