Cooper Journal: The inside view and the outside view: It's easy for business people to forget about the great di… http://t.co/Z5faf6lb
It’s easy for business people to forget about the great difference between the inside view and the outside view. That is, the experience customers have with software systems is enormously different from the experience business people have deploying those systems. This means that making an otherwise good business decision about software systems can have terrible, unforeseen consequences.The Netflix company just learned this lesson the hard way. It doesn’t take a rocket scientist to see the progression from VHS tapes to DVDs to streaming video. Netflix built its business by renting DVDs when the competition was still renting clunky VHS tapes. Just a few months ago, the company decided it was time to get a similar head start on the next new technology, but they failed to look at the outside view when they crafted their solution.They split off the portion of the company that provides streaming video from the older, DVD-supplying part. From the inside of the company, this looked like a real…
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