SEO Kung-Fu or SEO F-U?

.. Without usability, SEO Kung-Fu is SEO F-U! ~ SEO Kung-Fu or SEO F-U? http://t.co/lttG8vi5 #SEO #usability #webdesign
What makes a good SEO? Is it just about having knowledge of search engine algorithms, being able to tweak code for the biggest ranking impact, or inserting keywords into a page to give it a better keyword focus? Is SEO all about search engine rankings or is there more to this than meets the eye?
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