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Johnny Holland Mag: Goal Driven Design Decisions:
There are a lot of theories about what drives p… http://t.co/3gm2hvpP #UX #IA #IxD
There are a lot of theories about what drives people and how they move through life. It’s my belief that on a subconscious level we are goal driven creatures. There is nothing people do that can not be defined as a goal. From this starting point I designed a simple model that can help us as designers make the decisions where to focus on in the design

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