Persuasive checkout best practice from ASOS | Econsultancy

Another excellent #UX post from @paulrouke Persuasive checkout best practice from ASOS http://t.co/706mvZXw via @Econsultancy
As a follow-up to my earlier article, Shopping basket best practice from ASOS, I’ve taken a look at the updated ASOS checkout experience. It includes one change which has reduced their checkout abandonment rate by 50%.
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