UIEtips: The $300 Million Button » UIE Brain Sparks

#ux UIEtips: The $300 Million Button http://t.co/fzsqsWAx #usability #creative
Back in January 2009 we published an article that received quite a bit of attention, The $300 Million Button. This article quickly became our most popular article and was often found on other web sites. The interest was around how a major retailer dramatically increased their e-commerce site’s revenues with a couple of simple changes.

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