Can’t get no satisfaction: Why service companies can’t keep their promises « Dachis Group Collaboratory

Great post: Why service companies can't keep their promises http://t.co/S8dnkChN /by @davegray @dachisgroup #socbiz #custserv
Service companies can’t show customers a tangible product. Since services are intangible, the only way to sell them is by making a promise to perform.
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