A List Apart: Articles: What I Learned About the Web in 2011

What I Learned About the Web in 2011 http://t.co/sToJSkpy
In 2011 I learned that emotion is at the heart of every decision we make. From fashion to web forms, and spouses to site sign ups, emotion shapes our behavior by casting the tie-breaking vote when logic determines appropriate options for our consideration. We do what feels right, we go with our gut. By understanding emotion we can gain insight into user behavior, and design better user interfaces.

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