Focus on the Job, Not the Customer | The Intercom Blog

When personas fail you:
Personas are a tool for sharing a common vision of a target user with everyone on a pro… http://t.co/PHmGn7Lg
Personas are a tool for sharing a common vision of a target user with everyone on a project. When everyone knows the sort of end users being targetted it helps cut some unnecessary debates. A persona depicts what you need to know about a typical end-user of your application to make informed design decisions. There are a few guidelines about how best to create, present and use them. The following are two important ones.
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