When Does A Persona Stop Being A Persona? » UIE Brain Sparks

New Post: When Does A Persona Stop Being A Persona? – http://t.co/pPazMiaC
Personas are a powerful tool in the UX toolbox. When done well, they rally the team around a small, specific set of archetypal users. Each team member becomes closely familiar with each of the personas, then can create designs that closely match those persona’s needs.
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