Decision Architecture: Designing for Decision-Making | UX Magazine

Decision Architecture: Designing for Decision-Making: A prospective customer is perusing your website, comparing… http://t.co/ZH4VSGWL
A prospective customer is perusing your website, comparing the products and services you offer. You designed the site to make it easy for him to buy. But did you design the site to make it easy for him to choose?
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