New article- http://t.co/59UKWysw -Desire Is A Universal Language. Designing for pleasure helps lead to meaningful experiences.
No matter how motivated we are or how much effort we invest in our work, it doesn’t change the fact that we devote a sizable chunk of our careers to working on brands no one truly cares about. In the 25 years that I’ve worked as a designer, brand consultant, and creative director, I’ve experienced the good, the bad and, most often, the mediocre. There are myriad reasons for mediocrity, but unfortunately, the one that’s the most detrimental is also the most prevalent.
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