The Skinny on Celebrity Spokeslosers – A Weight Loss Website Usability Study | Normal Modes UX & Usability

@USNewsHealth says @WeightWatchers the best diet, users tell @NormalModes its the worst experience
We didn’t set out to investigate the effectiveness of celebrity endorsements of weight loss companies. What we wanted to know was to what extent do weight-loss websites help users get started with their perennial New Years resolution to lose weight.

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