The Skinny on Celebrity Spokeslosers – A Weight Loss Website Usability Study | Normal Modes UX & Usability

@USNewsHealth says @WeightWatchers the best diet http://t.co/jM8cjzme, users tell @NormalModes its the worst experience http://t.co/erS8LWCR
We didn’t set out to investigate the effectiveness of celebrity endorsements of weight loss companies. What we wanted to know was to what extent do weight-loss websites help users get started with their perennial New Years resolution to lose weight.
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