Disambiguity: Customer Experience vs. User Experience: What is Customer Experience?
Turns out there is this whol… http://t.co/vvX65jhr
Turns out there is this whole other profession, born, it seems, mostly from the marketing discipline, who have an active interest in orchestrating company wide good experience for their customers. They are experienced in making strong, financially driven business cases to management at the highest level, getting decent budgets and then investing in infrastructure that enables an organisation to deliver good customer experience.
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