Ipsos MORI | Comment & Analysis | The loyalty equation: usability vs. visibility

The #loyalty equation: #usability vs. visibility: Fiona Moss in @TheGrocer on #customerloyalty and #socialmedia http://t.co/sBnbYjEC #MRX
With new technologies meaning that loyalty schemes can be embedded further and further into our lives, how far is too far? Fiona Moss writes for The Grocer.
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