RT @jgoldsborough A checklist of things to consider to usability test your campaigns to avoid a #FAIL #ux http://t.co/JZ7eyu7R
What’s the worst thing a communicator can do? Besides hire Tiger Woods as a spokesperson for an Ambien event in Vegas? It’s simple if you think about it and it sounds simple when you say it. But that doesn’t stop PR pros and marketers from doing it on a regular basis.
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