Articles – Gamification 101 – from theory to practice

Muy buen artículo sobre 'gamification' en investigación de mercados online [ENG] > http://t.co/zOi3IEqf #mrxes
In part one of a two-part article addressing gamification, the author discusses gamification theory and the several different methods marketing researchers can use to increase the enjoyment and feedback quality from surveys.
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