Practical eCommerce: Too Much SEO Can Harm an Ecommerce Business http://t.co/VXn7J9bO
Traffic from search engines remains crucial to most ecommerce merchants, in spite of the prominence of social media networks. But focusing too much on search engine optimization, to the detriment of actual shoppers, can actually harm a merchant’s business. Balancing SEO with usability was the topic when we recently spoke with Hamlet Batista. He is a pioneering SEO innovator and the founder of Hamlet Batista Group, an SEO consultancy.
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