Dollars And Sense: The Business Case For Investing In UI Design

Dollars And Sense: The Business Case For Investing In UI Design http://t.co/aOG7dBm1 by @projekt202's @petroid
In their rush to build more features into their electronic devices, companies often lose sight of a key ingredient: basic usability. User-interface design (UI), the art of simplifying complexity into meaningful user experiences, is an increasingly important competitive advantage for technology companies launching new products, as people from consumers to business users seek solutions that offer as much intuitiveness as they do function.
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