The Art Of Launching An App: A Case Study | Smashing UX Design

The Art Of Launching An App: A Case Study: You’ve made your first app! Now what? Anyone in the app business know…
The app world is becoming cluttered. The best launch initiatives are those that involve choosing strategic partners, creating clever story angles that dovetail with newsworthy occasions, and running a cause marketing campaign and contest. This case study will cover some of these tactics and offer some of the lessons we learned along the way.

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