The Art Of Launching An App: A Case Study | Smashing UX Design

The Art Of Launching An App: A Case Study: You’ve made your first app! Now what? Anyone in the app business know… http://t.co/JiIopD0i
The app world is becoming cluttered. The best launch initiatives are those that involve choosing strategic partners, creating clever story angles that dovetail with newsworthy occasions, and running a cause marketing campaign and contest. This case study will cover some of these tactics and offer some of the lessons we learned along the way.
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