Acquity Group Global Usability Study Reveals U.S. and Chinese Consumer Preferences for Web Design

Acquity Group Global Usability Study Reveals U.S. and Chinese Consumer … http://t.co/Atm16Cb2
A comparison of American and Chinese eCommerce site designs revealed that American audiences are much more likely to be influenced by positive product reviews than Chinese consumers, who rely on research to demonstrate the quality of goods and are much more price sensitive.
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