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New freelancers and students who are just coming out of school are often faced with the challenge of gaining exposure for their work. The exposure is often needed for securing new client projects, but it can also be needed to help with landing a job or just building name recognition within the industry. With so many talented designers out there already it can seem like a daunting task to grab any exposure for yourself. In this article we’ll look at some practical ways that any designer can improve their exposure. Implement a few of these ideas and you will be well on your way to reaching your goals of landing new clients and building name recognition. Several of the suggestions involve social media and/or blogging, so if you don’t already participate in those activities now is the time to start. 1. Design Galleries One of the best ways to gain exposure and to build a name for yourself is to let your work do the speaking. Your portfolio site is not only a place to show off your work from client projects, the design of your portfolio site itself can lead to loads of exposure. Web design galleries like CSS Mania, Best Web Gallery, and hundreds of others showcase top quality work of designers from all over the world. Being showcased on a few of the leading galleries can provide exposure to thousands of people. Likewise, design blogs like our own often publish posts for inspiration that showcase brilliant design examples. Being showcased on a few popular blogs can bring an equal amount of exposure, if not more. Many times blogs find sites to showcase by browsing web design galleries, so having your portfolio site approved to the major design galleries can lead to even more exposure through blogs. In addition, gallery/portfolio sites like Behance, deviantART, and Carbonmade allow you to set up a portfolio and display all kinds of work, not just web designs.
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