How Touch-Screen Buttons Netted NYC Cabbies A Cool $144M

How Touchscreen Buttons Netted NYC Cabbies A Cool $144M | Co.Design: business + innovation + design
How much is a touch screen button worth? If you’re a New York City cabbie who was forced to install a credit card reader in your taxi, it’d better be worth a lot, because those damn things were expensive. Well, according to the New York Times, those credit card readers increased tips from 10% to 22%, on average. Designer Joshua Gross did some arithmetic and it turns out that the touch-screen buttons were worth an extra $144,146,165 in tips.

Posted in User experience (UX) | Permalink.

Leave a Reply

Your email address will not be published.