Usability Testing: Wilder than testing in the wild: usability testing by flash mob

#usability testing via #flashmob
It was a spectacularly beautiful Saturday in San Francisco. Exactly the perfect day to do some field usability testing. But this was no ordinary field usability test. Sure, thereā€™d been plenty of planning and organizing ahead of time. And there would be data analysis afterward. What made this test different from most usability tests? * 16 people gathered to make 6 research teams * Most of the people on the teams had never met * Some of the research teams had people who had never taken part in

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