Ending the opinion wars: fast, collaborative design direction

Blog post: Ending the opinion wars – http://t.co/DrBGI4FD #ux #usability #ixd
I’ve seen it dozens of times. The team meets after observing people use their design, and they’re excited and energized by what they saw and heard during the sessions. They’re all charged up about fixing the design. Everyone comes in with ideas, certain they have the right solution to the remedy frustrations users had. Then…
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