Lean Strategy for UX Design | UX Magazine

Lean Strategy for UX Design: Last Fall, we were working on a product for a client whose industry was undergo… http://t.co/xe71VEhm #ux
Last Fall, we were working on a product for a client whose industry was undergoing substantial disruption. The project involved a robust upfront discovery piece running the full gamut of customer insights, competitive analysis, and even business model exploration. We undertook lots of primary and secondary research, thoroughly analyzed the data, and generated a nicely synthesized plan. When we presented our carefully crafted strategy to the client, they were happy and agreed to have us go ahead with the design phase.
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