Comparing Compare:How online retailers can get it right: One of the major features of e-Commerce sites is ‘Compa… http://t.co/NZZtrW2Y
One of the major features of e-Commerce sites is ‘Compare’. Gone are the days of asking a sales person to explain the differences between products. The Internet gives customers the ability to compare products with many sites providing side-by-side comparisons. In the past, this has often been via an awkward add-on which involved searching high and low for the ‘Compare’ button—something that simply didn’t meet shoppers’ expectations. Sites are now increasingly providing a better comparison experience.
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