» A Perfection of Means and a Confusion of Aims

Next up in the UX debate: @Abby_the_IA with A Perfection of Means and a Confusion of Aims http://t.co/aEiPMQC5 #IAIsBackBaby
architect working and living in New York City. With a proven track record in establishing user-centric practices in a variety of creative environments, Abby also has a reputation for stellar information architecture work in a variety of consulting contexts. Her diverse portfolio includes work for among others: Nike, IHOP, Herman Miller, Kraft Foods, Sharpie, JELL-O, Prismacolor, Expo Markers, Valspar, KMART, Taco Bell, KFC, State Farm and The United States Postal Service, BlueCross BlueShield, JSTOR, Fidelity Investments, Bank of America, The Hartford Insurance. Abby prides herself on being an active organizer and mentor within the design community.

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