Review: Asana—Breaking Open the Cage | UX Magazine

Review: Asana—Breaking Open the Cage: When Asana was announced, founder Dustin Moskovitz posed this problem:… http://t.co/QTbnrgfM #ux
When Asana was announced, founder Dustin Moskovitz posed this problem: No matter how enthusiastically a company or team may adopt project management software (e.g. Basecamp, SharePoint, Pivotal Tracker), and no matter how purpose-built, how feature-laden it may be, the users inevitably end up resorting to such crude implements as Notepad and email. The reason, he speculated, is that those overloaded suites are just too complex, and present too much friction between the thought and the action. Notepad and email are just quicker and easier. How convenient it would be to have something as instantly usable as our perennial standbys but, you know, actually quantifiable.
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