Free prototypes

New post: "Free prototypes." @mmargolis of @googleventures on using your competitors' products as research prototypes —
By now we all know that successful startups focus on learning about their users — figuring out what features, branding, and messaging resonate and perform best. Smart teams invest valuable time designing, building, testing, and iterating their own designs and prototypes based on learning from analytics and user studies. But…

Posted in User experience (UX) | Permalink.

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