usability – Is reliability as an important component of a user experience? – User Experience

Is reliability as an important component of a user experience? http://t.co/YGRBeqTM #usability
I’m asking that because, in my own experience, I sometimes have to use less usable or less featured competitors just because of a poor reliability of the tool of my choice. It makes me think that people often goes for features (and good user interface, etc) because of market trends or competitors or whatever, and doesn’t take reliability into an account.
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