Research Where Your Channels Cross | UX Magazine

Research Where Your Channels Cross
Cross-channel user experience describes what happens when a customer begins interacting with two or more faces of the many entities that form her consumer universe. If she’s ordering a second color of her favorite shoe style, making an appointment for an appliance repair, or resolving a problem with her wireless bill, she may find herself logging into her account on a web portal, tweeting a customer service rep from her smartphone, or dialing a customer service number she finds on a paper statement—all of them potentially cross-channel experiences.

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