Candi On Content: Plain Language Is Good Business

Plain language is good business (repost of guest blog for Writemark) http://t.co/I2H9FNiB #plainlanguage #digitalgov #usability
(This is a repost of my guest blog for New Zealand’s Writemark plain language advocates) I worked on U.S. Government websites for 10 years; and I learned there’s one principle that trumps all others: if you don’t communicate effectively, you can’t serve effectively. If customers come to your website and cannot understand what you offer and how to get it, they leave and never come back. They tell their friends what a rotten website you have and, by extension, how bad you must be.
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