A/B Split Testing vs. Multivariate Testing | DBS Interactive http://t.co/PxXsOVcB
When it comes to the design of a website, the ultimate goal for any business is to have a website that is successful at persuading visitors to perform specific, desired actions. These actions, often called conversions, can include tangible behaviors such as ecommerce purchases, newsletter signups, or quote requests. In other cases these actions are less tangible, and therefore require the assistance of web metrics to determine when a goal has been reached, such as a longer average time on site or a lower bounce rate. The process of testing and continually improving the design of a web page to lead to more of these desired actions is called landing page optimization.
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