Creating Social Experiences that Customers Care About: If there’s one thing I’ve learned about designing social … http://t.co/xnCTpDge
If there’s one thing I’ve learned about designing social media experiences, it’s that they have to illustrate to audiences that we “get” them in order to engage them. The reason so many marketers are struggling to show solid ROI for their social media programs is simply because they aren’t designing their strategies specifically for the
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